For the past 30 plus years the annual club calf auction drew a crowd of young men and women, some times second generation, who came to place bids in hopes of getting a chance at a winning show steer. Beginning in 2020, the calves are being sold by private treaty. Young FFA and 4H students and their parents are never disappointed at Heart of Florida Farms. The well bred, ready for halters, and gentle steers and heifers display their blend of superior genetic lineage and attention to calculated feeding programs.